Benefits of SMS Marketing

Companies are now tightening their marketing budgets due to the fact that the economy is in turmoil, which means that each channel must be really effective and clear about the return. SMS Marketing is a really good solution for businesses today.

Below is 5 benefits of conducting one SMS Marketing campaign.

1. Instant

Statistics show that it takes about 7 seconds to send and receive text messages. Besides, most users take their phones with them, even when going to bed, so the rate of reading message is high. According to IDC, 60% of users check their phone right after getting up, 79% of them check their phone after 15 minutes getting up. It can be said that SMS Marketing ranks no. 1 when it comes to delivering instant information.

2. High rate of opening messages

When it comes to email, the average rate of opening is 27.2%, 91% of users open direct mail (centralmailing.co.uk and marketingcharts.com). However, SMS Marketing exceeds two previously mentioned rates (up to 95%) (smsmarketing.org). it is an amazing thing. Overall, other channels make important contribution to the development of one campaign. Yet, SMS Marketing is the only tool to make sure that the messages are opened and read when customers receive them . Moreover, high rate of opening means having more chances to succeed. It is easy to understand.

3. Do not require lots of personal information

With SMS Marketing, customers can either provide a lot of or a few personal information. For example, customers who want to get the information of promotion programs, notification from beloved brands only need to provide name and phone number. However, customers who want to receive special information such as promotion and discount on the occasion of opening ceremonies of XYZ restaurants in Hanoi, or information about banking sessions… need to provide additional personal information. The flexibility helps enterprises attract potential customers and control marketing campaign effectively.

4. Access to a majority of potential customers in a short period of time.

With the explosion of mobile phone nowadays, statistics show that Vietnam ranks the second on the explosion of smartphone in 2012 and is estimated to increase by 15% the number of smartphones in the next 4 years. Mobile is a fertile market for enterprises to exploit. Besides, with the flexibility and instant, enterprises easily deliver messages to potential customers quickly.

All the above things show that Mobile Marketing is the channel that enterprises need to have to access targeted customers as well as serve customer service activities effectively.